![]() ![]() Your hook needs to be short, and grab attention quickly. When you are reeling your target in, you can take the time to provide more information, but the hook itself needs to create an immediate connection. Human attention span is less than 8-seconds, so your hook needs to resonate within that time frame to be effective. If your company message takes longer to convey than this, you need to focus it much more before using it as your hook. If your message is too long, prospects will lose interest before biting. To create an effective hook, you need to understand your customer. What is that core insight about your target audience that you can tap into, that will resonate in a better way than anyone else. If you can dive deep to understand your customer at their core, you will know what it is that they really need. And if you know what they really need, and understand what makes them tick, you can craft a marketing hook that will snag them every time. It could even be in the way you connect with your audience, that breaks through in a way that nobody else is doing. And it may not be a phrase at all, but rather a tactic. It’s what makes you different, intriguing, relevant or necessary. That may be a trait about your business, a unique niche you serve, or a relevant offer that needs to be acted on now. ![]() ![]() What does “hook marketing” mean, and how do you create an effective marketing hook? Just like in fishing, as a marketer you want to “hook” your target and then reel them in, so they ultimately become your customer. Effective marketing will generally involve some type of hook. Below are some quick tips to help you create an effective hook for your business.Ī hook is generally described as a single phrase that intrigues a customer enough to explore your business or buy your product. In the Mad Men days of marketing, this might have been the jingle, or a catchy phrase that described your business. Today it’s not always so simple, as you compete with thousands of other businesses to fill the same customer need. Your hook needs to be that one thing that sets you apart. ![]()
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